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Photoshop Express – Ho-hum
I saw a press release about the new (free) web-based photo-editing service being made available by Adobe – Photoshop Express. I do a fair amount of low-level image editing for my blogging efforts, so...
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Tribal Marketing
Why are companies beginning to pay attention to the potential of social media? It’s pretty simple. People believe people they have connections to. People are now trained not to trust traditional...
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Logo No-go
You’d like to think that big companies, when they re-do such an important branding component as a logo, would really go all out to make something notable. Something striking. Something creative....
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A Zin Moment: Case Study of a Brand Advocate
The dream goal for any brand is to create – somehow – a set of brand advocates who go out, on their own initiative, and “evangelize” the company’s product or service. Nothing is more powerful than...
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A Return to Lowe’s – Strike 2, and a Home Run
A short while back, I wrote up a post about a very frustrating e-commerce (de-commerce) experience with the Lowes.com website, from which I tried to order a simple gift card. Let’s just say it was a...
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Five in the Morning 112408
How NOT to: Build your Twitter community. Good tips from Sarah Evans. Oh, and the other side of the coin – How TO. Growing through delegation/outsourcing – valuable thoughts here from Chaitanya Sagar....
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Five in the Morning 120308
Me Me Me Me Me Me Me. Maybe it should be called Social Usdia. Read a good one by Gennefer Snowfield. Then have a chuckle with Ike Pigott (who is one of my favorite tweeters of keen insight mixed with...
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Peace of Mind, Guaranteed
Yesterday, for no apparent discernible reason, I said something to my wife about “P.O.M.G.” For those of us who grew up in Central Connecticut a few decades back, that’s “Peace of Mind, Guaranteed.” A...
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“Social Media” and Business, part 1
Earlier this week, I enjoyed a robust Twitter conversation with a few folks (thanks, @lizscherer, @kellyferrara, @lindabeth!) on how “social media” fits into the pre-existing business silos that we all...
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Lipstick on the Management Pig
I had too much time in the car yesterday, so I was thinking about something that comes to mind a lot. Cognitive dissonance. Yes, I’m a little strange, but that’s not news anymore. I analyze a wide...
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The No Drone Zone at Netflix
I’d heard good things over the months about Netflix’s unique corporate culture, so my curiosity was piqued when someone linked to a Slideshare about it. I clicked on over. Seeing that it was 128...
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Telling the Company Story
I’m going to tell you a story about a company telling its story. It’s…well, quite a story about networking, serendipity, and marketing! This spring, while attending the MarketingProfs B2B Forum, I had...
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Who’s Behind the Avatar?
My friend Toby Bloomberg is collaborating with John Cass to ask a question about transparency – namely, what sort of transparency needs to be in place if “outside” agents are feeding social media...
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Fun for Some, and Some for Fun
In the Harvard Business Review this week, Grant McCracken takes on the concept of “forced fun” in a corporation, using the way Zappo’s treats visitors as an example. Here’s an extract of Mr....
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Four Reasons Why I Bought a Ford This Weekend
This weekend, I did something I don’t believe I’ve ever done before. I went to a Ford dealer and bought a Ford automobile. We tried getting by with our two cars but, with 2 high-school age kids and the...
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